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Millennials and Gen Z make up the majority of Spotify’s user base, according to data from Statista.ġ9% of Spotify users are over the age of 55, 16% are 35-44, and 11% are 45-54.Īt $0.0033 per stream, artists need over 304 streams in order to make $1. 55% of Spotify’s user base are between the ages of 18 and 34 North American, Latin American and rest of the world subscriptions accounted for 28.5%, 21% and 11.75% of premium subscriptions respectively. 39% of Spotify’s premium subscribers live in EuropeĮurope is also the app’s strongest market as far as premium subscriptions go. They account for 22%, 21.5% and 25.25% of the app’s monthly active users respectively. North America, Latin America and the rest of the world use Spotify almost equally.

31.5% of Spotify’s monthly active users live in EuropeĮurope was Spotify’s strongest market in 2022 by far. In 2022, Spotify had an average of 192.5 million active premium users per month and 269 million ad-supported users per month. We can even break this stat down further.

This is compared to an average of 377 million active monthly users in 2021. Spotify had an average of 450 million active monthly users in 2022Īccording to Spotify’s quarterly reports for shareholders, the app had at least 400 million active monthly users per quarter in 2022. Source: Spotify’s 2022 Financial Report 10. Spotify is available to use in 184 out of the 195 countries and territories that exist around the world. Spotify is available in 184 countries and territories around the world Source: Spotify’s 2022 Financial Report 9. This was a 20% increase over 2021’s total. Spotify’s combined audience of premium and ad-supported users streamed 132 billion hours of content in 2022 alone. Spotify’s user based streamed 132 billion hours of content in 2022 It’s one of the top 10 free apps on Google Play and one of the top 25 free apps on the App Store. It has a 4.7 rating on Google Play from over 74,000 reviews and a 4.8 rating on the App Store from over 25 million reviews.